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ABOUT CRUMBS

Crumbs Bake Shop opened its doors in March of 2003 on the Upper West Side of Manhattan, offering a blend of comfort-oriented classic baked goods, including its specialty Crumbs signature-size cupcakes.

In July of 2014, Marcus Lemonis and Fischer Enterprises stepped in to take ownership of Crumbs and save the business from closing its doors, as well as to expand its product offerings beyond traditional cupcake goods.